What a Business Website Really Costs in Georgia

A business website in Georgia runs from ₾2000 for a standard brochure site to ₾4000 for a working online store and ₾5000 and up for a platform or app. The number an owner pays depends less on page count and more on what the site has to do: collect leads, take card payments, sync stock, or run a booking calendar. The price gap between a static site and a transactional one is the gap between a folder and a machine.

Most owners hear one quote, panic, and start comparing it to a 200 GEL template they saw on a Facebook ad. That comparison breaks the moment the template can't take a TBC payment or rank on Google. So here is the full money picture for a Georgian SMB: what each tier buys, the running costs nobody mentions in the first call, and how fixed-price billing protects you from the open-ended invoice that hourly work becomes.

The three price tiers, and what each one buys

aiNOW prices websites in three bands. Each band maps to a different job, not a different number of decorations. If you pick the band by what the site must accomplish, the quote stops feeling random.

The stack underneath all three is the same: Next.js and React, with React Native when a mobile app is in scope. That matters for cost over time, because a site built on a modern framework is faster to extend than one glued together inside a page builder. When you want a fixed-price quote scoped to your exact pages and features, our website development service prices it after a short brief with a 48-hour response.

Tier one: the ₾2000 standard website

This is the band most service businesses need. A clinic, a law office, a construction firm, a consultancy: people who sell a service and need a credible place online that converts a visitor into a phone call or a form submission. Up to ten pages covers a home page, a services breakdown, an about section, contact details with a map, and a small blog for SEO. Two to three weeks is the realistic timeline once your text and logo are ready.

What ₾2000 does not buy is a shopping cart or a payment gateway. If you only need to be found, look professional, and capture leads, that is the right tier and paying for e-commerce features would be waste. The conversion work happens on the page design itself, which we break down in landing pages that convert.

Tier two: the ₾4000 online store

The jump to ₾4000 is not a markup. It buys a category of function the brochure site does not have: a product catalog, a cart, a checkout flow, and a live connection to a payment provider. In Georgia that means integrating Bank of Georgia and TBC iPay so customers pay by card and the money settles to your merchant account. That integration, plus the catalog structure and the checkout testing, is where the extra build hours go. The full mechanics of the bank setup sit in e-commerce with BOG and TBC iPay.

Three to four weeks is typical, and part of that timeline depends on you, not the developer. The store cannot launch until your product data, photos, and merchant account are ready. A shop that loads slowly also loses sales at checkout, which is why speed is part of the build and not an afterthought, covered in slow site equals lost sales.

Tier three: the ₾5000+ platform or app

The top band is for software, not a website. A marketplace that connects two sides, a SaaS product with user accounts and subscriptions, a booking system that manages a live calendar, or a mobile app in React Native. These carry custom logic, user authentication, a database that holds real state, and four to eight weeks of work depending on scope. A salon booking flow that takes deposits and sends reminders, for instance, is a platform job rather than a brochure job, as shown in booking websites with AI.

Owners sometimes ask whether an AI website builder could do the same thing for a fraction of the price. For a one-page placeholder, sometimes. For anything that needs to own its data, integrate a payment gateway, and rank, the answer changes, which we test directly in AI website builder vs custom build.

The running costs owners forget to budget

The build price is the headline. The running costs are the part that surprises people six months later. None of them is large on its own, but together they decide whether the site stays alive and useful or quietly rots. Budget for these from day one.

• Domain. A .ge or .com domain costs a small annual fee. It is yours, it renews yearly, and letting it lapse takes your site offline and can hand the name to someone else.
• Hosting. The server that serves your pages. A static Next.js site can run on low-cost or near-free hosting tiers; a store with a database and a backend costs more per month because it does more.
• SSL certificate. The padlock in the browser. Modern hosts often include it free, but it is mandatory: a site without HTTPS gets flagged by browsers and ignored by buyers.
• Content writing. Someone writes the service pages, the blog, the product descriptions. If that someone is you, it costs your hours. If it is a writer, it costs a fee. Empty pages convert nobody.
• Photography. Real photos of your work, your team, your products. Stock images read as generic and hurt trust. Good photos are a one-time cost that pays back in conversion.
• Maintenance and updates. Frameworks get security patches, plugins age, content goes stale. A few hours of upkeep a quarter keeps the site secure and current.

A rough way to plan: treat hosting, domain, and SSL as a modest fixed monthly line, and treat content and photography as a one-time launch investment that you refresh occasionally. The build is the big number; the upkeep is the small recurring one that keeps the big number from being wasted.

Fixed-price versus hourly: why the billing model matters more than the rate

Two developers can quote the same hourly rate and leave you with wildly different final bills. The rate is not the risk. The billing model is. Hourly billing means the clock runs on every revision, every clarification, every scope question, and the final number is unknown until the work ends. Fixed-price means the scope and the price are agreed before anyone starts, and the risk of overrun sits with the builder, not you.

aiNOW works fixed-price for exactly this reason. You get a quote scoped to your pages and features, an NDA on request, and a 48-hour response. The model also forces a useful discipline: defining scope up front means both sides agree on what the site does before a line of code exists, which kills the slow-creep arguments that wreck hourly projects. This is the same logic that makes a one-time build cheaper than an open-ended retainer over a year, which is why we map the wider build-vs-buy picture in our business automation guide for Georgia.

Ownership: the cost you cannot see until you try to leave

A cheap monthly website plan often hides a trap: you rent the site, you do not own it. Stop paying and the site disappears, and you cannot move it because the code and the content live on a platform you never controlled. A one-time fixed-price build flips that. The site is yours, the code is yours, and you can host it, move it, or extend it with any developer later.

Compared against the alternative of an in-house developer salary or a monthly agency retainer, ownership is the quiet financial win. A developer in Georgia is a recurring monthly cost that runs into thousands before a year is out. A fixed-price build is paid once and owned forever, with only modest upkeep after. For a small business that needs one solid site rather than a constant stream of changes, the math favours owning over renting.

How to budget for your build

Work backward from the job, not the price. Decide what the site must do, match it to a tier, then add the running costs. A simple planning sequence:

• Pick the tier by function: lead capture only is ₾2000, selling online is ₾4000, software is ₾5000+.
• Add a launch budget for content and photos, since the site cannot convert with empty or generic pages.
• Add a modest monthly line for hosting, domain renewal, and SSL.
• Set aside a few upkeep hours per quarter for updates and security patches.
• Get a fixed-price quote so the build number is locked before work starts.

If your business sells across languages, factor in the multilingual scope early, because retrofitting Georgian, English, and Russian later costs more than building for it from the start, as we explain in multilingual websites in Georgian, English, and Russian. And whichever tier you land on, a website without a plan to be found is half a purchase, which is why the build pairs with the wider AI and marketing work in our AI for Georgian business industry guide.

FAQ

How much does a basic business website cost in Georgia?

A standard business website starts at ₾2000 for up to ten pages, built over two to three weeks. That covers a home page, services, about, contact, and a small blog, with a lead form to capture inquiries. It does not include a shopping cart or card payments, which move the project into the ₾4000 e-commerce tier.

Why does an online store cost ₾4000 instead of ₾2000?

The extra cost buys function the brochure site does not have: a product catalog, a cart, a checkout flow, and a live integration with Bank of Georgia and TBC iPay so customers pay by card. That payment setup and the checkout testing add real build hours, and the timeline stretches to three to four weeks.

What ongoing costs come after the website is built?

Plan for a domain that renews yearly, monthly hosting, an SSL certificate (often free with the host), and occasional maintenance. On top of those technical lines, budget for content writing and photography, since empty or generic pages convert poorly. The upkeep is small, but skipping it lets the site go stale and insecure.

Is fixed-price better than hourly for a website?

For most small businesses, yes. Fixed-price locks the cost before work starts, so the risk of overrun sits with the developer rather than you. Hourly billing leaves the final number unknown until the work ends and lets small scope changes inflate the bill. aiNOW quotes fixed-price per scope with an NDA on request.

Do I own the website or only rent it?

With a one-time fixed-price build, you own the site and its code outright. You can host it anywhere, move it, or extend it with any developer later. Cheap monthly website plans usually rent you the site: stop paying and it disappears, and you cannot take it with you because you never controlled the code.