Marketing for Auction Logistics

Marketing for Auto Auction Logistics Companies

We grow visibility for logistics companies that import cars from Copart, IAAI and Manheim auctions to Georgia. SEO, paid ads, landing pages with live auction data — built for the auto-import niche.

C

Copart

Largest US salvage

I

IAAI

Insurance Auto Auctions

M

Manheim

Wholesale dealer auctions

Copart, IAAI and Manheim are trademarks of their respective owners. aiNOW is an independent marketing agency, not affiliated.

What We Do

End-to-end marketing for auto auction logistics companies. Built for the niche, priced for the market.

Copart Lead Generation

Targeted SEO + Google Ads for buyers searching Copart-shipped cars. Capture demand at the lowest part of the funnel.

Live Auction Feed Widget

Embeddable VIN feed showing real Copart, IAAI and Manheim lots on your website. Visitors browse, you collect leads.

Niche SEO Strategy

Rank for Copart Georgia, IAAI shipping, Manheim import and 200+ long-tail buyer queries. Built around how clients actually search.

Google & Meta Ads

Performance ads targeting auto buyers and dealers. Geo-fenced campaigns with VIN-level retargeting and lookalike audiences.

High-Convert Landing

Sales pages built around the buyer's question — can you bring me this car? Calculator, timeline, contact — converted, not pretty.

Brand for Logistics

Stop competing on price alone. We build a brand voice, content engine and trust signals that let you charge premium.

Feature

Embed live auction lots on your website

Live
COPART

Ford F-150 2023

VIN 1FTFW1…2345

$18,400

+12%

IAAI

Tesla Model 3 2022

VIN 5YJ3E1…3456

$24,900

+7%

MANHEIM

BMW 3 Series 2021

VIN WBA8E9…2345

$15,200

+5%

COPART

Honda Accord 2020

VIN 1HGCV1…3456

$12,750

+9%

Live VIN feed pulls Copart, IAAI and Manheim lots in real time.

How It Works

01

Audit

We map your current marketing, traffic sources, ad spend and conversion gaps.

02

Strategy

Keyword map, ad plan, landing structure and content calendar — tailored to your route and shipping focus.

03

Execute

We build, write, ship. Landing pages, ads, SEO content, lead magnets — live within 30 days.

04

Optimize

Monthly reports on rankings, ad ROAS, leads. Adjust what works, kill what doesn't.

0%

Avg lead growth in 6 months

0%

Cost-per-lead reduction

0%

Client retention

The Route

From US auction lot to Tbilisi driveway

Your clients want one thing — a clear path. Our marketing makes that path the obvious choice.

USPOTITBILISIBlack Sea
Inland US3–7 days
Sea freight30–45 days
Customs2–5 days

Cost Calculator

Estimate landed cost in Georgia

Pick auction, drag the slider — see auction fees, freight, customs and VAT broken down. Embed this widget on your site.

$12,000
$1K$50K

Estimated landed total

$19,036

51,398 ₾

Cost breakdown

Vehicle price$12,000
Auction fee+ $1,080
US inland transport+ $350
Sea freight (Newark→Poti)+ $1,450
Georgia customs duty (5%)+ $744
VAT (18%)+ $2,812
Logistics service fee+ $600
Total landed cost$19,036

Estimates only. Actual freight, customs and EV duties vary. Get an exact quote from a logistics partner.

Before vs After

What changes when you market the niche right

Without focused marketing

Lost in the noise

  • Buyers find your competitors first on Google for `Copart Georgia` and similar high-intent queries.
  • Generic Facebook ads burn budget on people who don't import cars.
  • Site is a brochure. No live VIN feed, no calculator, no reason for the visitor to convert.
  • Brand looks like every other shipping company — competition collapses to price.

Cost per lead

$28 avg

With aiNOW

First call, every time

  • Rank #1 for 200+ buyer queries: Copart, IAAI, Manheim with Georgian, Russian and English variants.
  • Performance ads with VIN-level retargeting. Lookalike audiences from past buyers.
  • Live VIN feed widget + cost calculator + clear path to quote. Visitors convert, not leave.
  • Brand voice, content engine, trust signals. You charge premium and clients pay it.

Cost per lead

$11 avg

Service Tiers

Pick your engagement

Three engagement levels. All custom-priced — built around your route, ad budget and growth target.

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Foundation

Foundation

Get the basics right. SEO and content engine that actually rank.

Investment

Custom

Custom pricing — quoted after audit

  • Technical SEO audit + fixes (Core Web Vitals, schema, sitemap)
  • 4 SEO blog posts/month — auction guides, buyer FAQ, route deep-dives
  • 1 conversion-focused landing page (Copart or IAAI vertical)
  • Monthly ranking + traffic report
Book audit
Most picked

Acceleration

Acceleration

Foundation + paid ads + live auction feed widget. The full demand-capture stack.

Investment

Custom

Custom pricing — quoted after audit

  • Everything in Foundation
  • Google Ads management — VIN-level retargeting, lookalike audiences
  • Meta Ads (Facebook + Instagram) — geo-fenced campaigns
  • Live VIN feed widget — Copart, IAAI, Manheim lots embedded on your site
  • Cost calculator + lead magnet integrated with CRM
Book audit

Domination

Domination

Own the niche. Brand-tier marketing for logistics companies that want to lead the market.

Investment

Custom

Custom pricing — quoted after audit

  • Everything in Acceleration
  • Dedicated account team + weekly strategy calls
  • AI content engine: auto-generated VIN-specific landing pages at scale
  • Influencer outreach + Georgian YouTube auto-import channel partnerships
  • Custom integrations: dealer dashboard, CRM, payment automation
Book audit

FAQ

Common questions from logistics companies

Get Free Marketing Audit

Get Free Marketing Audit