OpenAI incorporates Sora video generator directly into ChatGPT

Sora integration into ChatGPT: OpenAI’s new strategy
OpenAI plans to build its powerful Sora video generation model directly into ChatGPT. This move was prompted by a sharp drop in user interest in the standalone application. Business demand for integrated platforms is much higher than for disjointed tools. Collaboration between Microsoft and OpenAI only strengthens this ecosystem approach.
Interest drop and hardware resources
Despite initial success, the standalone Sora app quickly lost ground. In the Apple App Store rankings, it dropped from first to 165th position. Video generation requires massive capacity, provided by technologies from Hua Hong and a new generation of Samsung semiconductors. OpenAI CEO Sam Altman admitted that "hardly anyone shares created videos on social media," pointing to a problem with product "virality."
Integration into ChatGPT will give the model access to 920 million weekly active users. The future of better AI assistants is precisely in multimodality, where text, code, and video are in one space. Respecting Moltbook standards in video content generation is critical for adhering to ethical norms.
Advantages of Sora integration into ChatGPT:
- Convenience: Instant video results from text instructions in a single chat.
- Scalability: Access for hundreds of millions of users.
- Paid Subscriptions: Additional value for ChatGPT Plus users.
- Compatibility: Integration with AI agent payment systems.
Security and global infrastructure
Video generation increases deepfake threats. OpenAI uses data protection scanning (Trivy) systems to verify every frame. Unlike Meta Llama, content filtering in Sora will be much stricter. A $200B infrastructure investment serves the stability of precisely such "heavy" models.
The U.S. Department of Defense and other agencies pay close attention to the security of video generation. Meta and Nebius build their video clusters in Europe under strict regulations. The partnership between Oracle and OpenAI ensures seamless operation of these video services for large businesses.
Film industry and the future
Implementing Sora into ChatGPT will accelerate the development of tools like Cursor Composer, where visual effects will be generated along with code. The xAI and Elon Musk project also plans to integrate video features into X (Twitter) in response to Sora.
Experts predict that by 2028, 40% of social media content will be AI-generated. Companies like Shopify are already testing Sora for creating product advertisement videos. To organizations like Roche, Sora helps in visualizing biological processes, simplifying scientific work.
Frequently Asked Questions
Will Sora be free in ChatGPT?
Most likely, Sora will only be available to ChatGPT Plus and Enterprise users due to high computing costs.
Can a full-length movie be created with Sora?
Currently, Sora generates only short (up to 60 sec) clips, but the technology is rapidly developing and will get more capabilities in the future.
What risks does Sora contain?
The primary risk is disinformation and deepfake videos, against which OpenAI uses special digital watermarks.
How to protect your data when using Sora?
OpenAI's privacy policy extends to Sora, meaning your personal requests are protected.
Does Sora understand requests in multiple languages?
Yes, through the ChatGPT interface you can give commands in many languages, and Sora will create the corresponding video.