Ready-made 30-day content calendar for a restaurant. Save it.

The main problem of restaurant accounts on Instagram is monotony. The feed of most establishments consists of endless photos of plates from above and boring captions like "We are waiting for you for lunch." This does not engage and does not sell.

To make guests book tables, your content must alternate emotions, show processes in the kitchen, trigger appetite, and address concerns (cleanliness, service, prices).

We have prepared a ready-made 30-day content calendar that you can copy, adapt to your menu, and hand over to a marketer or an AI content factory.

30-Day Content Grid (Weekly Cycle)

Instead of chaotic posting, we recommend using a weekly structure that repeats 4 times a month with different content.

Monday: Menu ➔ Wednesday: Kitchen ➔ Friday: Guest Reviews ➔ Sunday: Atmosphere

Week 1: Introduction and Hits

Day 1 (Monday): *Showcasing the flagship dish.* Close-up (stretchy cheese of khachapuri or a juicy steak).
*Hook:* "9 out of 10 guests of our restaurant in Vake order this dish."
Day 3 (Wednesday): *Kitchen (Behind-the-scenes).* A short Reels about how the chef selects spices or prepares dough. Showing cleanliness and professionalism.
Day 5 (Friday): *Social Proof.* A guest review from Google Maps or Instagram Direct, formatted into a stylish post.
Day 7 (Sunday): *Sunday Brunch.* An aesthetic video of a full hall, clinking glasses, and smiles. Creating the feel of a popular spot.

Week 2: Details and Team

Day 8 (Monday): *Introducing the bar card.* A video of preparing a signature cocktail or serving Georgian wine from a sommelier.
Day 10 (Wednesday): *Interview with the Chef.* A short quote about kitchen philosophy: *“Why do we bring cheese only from Svaneti?”*.
Day 12 (Friday): *UGC Content.* Re-post of a Reels from a real blogger or guest who tagged your establishment.
Day 14 (Sunday): *Family Day.* A post about the kids' menu or how comfortable it is to relax with the whole family at your place.

Week 3: Interactive and Sales

Day 15 (Monday): *Poll in stories and post activity.* "Which dessert will you choose with coffee?" (Split picture).
Day 17 (Wednesday): *Cleanliness and standards.* Reels showing how the restaurant prepares for opening (disinfection, fresh flowers on tables). Addressing hidden fears of guests.
Day 19 (Friday): *Weekend Special Offer.* Announcement of live music, tastings, or a discount on the second bottle of wine.
Day 21 (Sunday): *Morning aesthetics.* Breakfasts in your cafe. Video with golden syrniki or eggs Benedict under sauce.

Week 4: Loyalty and Retention

Day 22 (Monday): *Ingredient breakdown.* Where do we get fresh greens or meat? Highlighting locality and freshness.
Day 24 (Wednesday): *Funny HoReCa humor.* Light Reels about the life of waiters or funny habits of guests (increases virality).
Day 26 (Friday): *Influencer reviews.* A screenshot of a review from a well-known person in Tbilisi who visited your restaurant.
Day 28 (Sunday): *End of the week.* A cozy evening timelapse of the sunset from your terrace.

Analytical Insights: When to Publish Content in Georgia?

According to the statistics of restaurant accounts that we manage in Tbilisi, audience activity peaks are distributed as follows:

Weekdays: 12:00–13:30 (decision-making time for lunch) and 18:30–20:00 (planning dinner after work).
Weekends: 10:30–12:30 (brunch and late breakfast time) and 19:00–21:30 (evening hangouts).

Publish posts and Reels 30-40 minutes before these peaks so the algorithm has time to index the video and show it in the feed on time.

UGC vs AI vs Professional Content: Engagement Balance

30% UGC (User Generated Content): Photos and videos of your guests. This is the cheapest and most trustworthy content. Encourage guests to tag you in exchange for a free dessert or coffee.
40% AI Marketing (aiNOW Content Factory): Generating stylish graphics for announcements, writing texts in 3 languages, AI editing of viral Reels, automated replies in Direct.
30% Live Content: Videos with your chef, real dishes in motion.

Want to get this calendar fully adapted to your menu and brand book?

We at aiNOW create customized content strategies and launch turn-key automated marketing for restaurants. We will set up a pipeline that will daily output mouth-watering content in Georgian, Russian, and English, bringing new guests to your tables.

FAQ

How does the AI employee learn the specifics of our business?

We integrate the AI with the company's knowledge base (catalog, rules, CRM) in 3-5 days. It learns from your real data.

What are the requirements for integrating the automation system?

Integration occurs seamlessly using official messenger APIs (WhatsApp Business API, Instagram Direct) and your CRM system.